The Infogroup People Database is made up of individual consumers throughout the US. Each record in the database represents one adult person.
The People Database is made up of active and inactive records. Use the
active attribute to distinguish between the two.
Active records consist of people who have been validated in the last 24 months. That means we have received some indication of the person residing at the specified location.
Inactive records consist of:
- People not validated in the last 24 months.
- People who have requested suppression.
- People at their previous addresses.
- People who are deceased.
Infogroup maintains all of these record types to increase performance in certain use cases, such as data append, modeling, skip tracing, and fraud prevention.
Each person in the People database is assigned a unique, persistent 12-digit numerical identifier.
A person’s name is represented in the following attributes:
first_name- Data Dictionary
middle_initial- Data Dictionary
last_name- Data Dictionary
generational_suffix- Data Dictionary
The person’s address is represented in the following attributes:
street- Data Dictionary
suite_description- Data Dictionary
suite- Data Dictionary
mailing_street- Data Dictionary
city- Data Dictionary
state- Data Dictionary
postal_code- Data Dictionary
geocoordinate- Data Dictionary
geocode_method attribute to determine the precision level of the geocoordinates.
Also known as "Rooftop" level, a parcel precision level represents actual data where the latitude and longitude coordinates plot in the center of the parcel boundary associated with the physical address. Typically these points are at the rooftop of the building.
Also known as "Site" level, interpolated coordinates are estimated through a proprietary interpolation algorithm using known street segment ranges with the address numbers.
For example, if a street segment is 100 to 200 Main Street and there are five known addresses on that side of the street, the coordinates are evenly spaced out in fifths along that street segment.
Address parity is used to determine which side of the street an address falls. If the address falls on the left side of the street, then the coordinates are shifted to the left. If it is on the right side of the street, the coordinates are shifted to the right.
ZIP+4 Centroid coordinates are plotted at the geographic center of the 9-digit ZIP+4 area, which is about the size of a city block.
ZIP+2 Centroid coordinates are plotted to the geographic center of the 7-digit ZIP+2 area, which is usually the size of a neighborhood or business district.
ZIP Centroids are plotted to the geographic center of the 5-digit ZIP area.
Additional details are available that describe a person:
estimated_head_of_family- Data Dictionary
gender- Data Dictionary
estimated_married- Data Dictionary
date_of_birth- Data Dictionary
estimated_date_of_birth- Data Dictionary
credit_card_types- Data Dictionary
credit_card_count- Data Dictionary
registered_voter- Data Dictionary
political_party_affiliation- Data Dictionary
Details describing the person’s interests are also available.
- Interests - Data Guide