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Financials include data about a family's assets, income and loans.
Estimations of a family’s financial details:
family.estimated_income- The estimated income of the family.
family.estimated_disposable_income- Estimates disposable income of the family.
family.estimated_wealth- The estimated wealth of the family.
family.estimated_credit_card_revolver- Estimates if the family uses credit cards as revolving loans.
family.estimated_vacation_expenses- The estimated expenses the family spends on vacations.
family.potential_investor- Indicates the family is likely to make financial investments.
family.estimated_liquid_assets- An estimate of a family's liquid assets.
A family can own a home and optionally have a mortgage.
family.home_owner- The family owns their home.
family.estimated_home_owner- Estimates if the family owns their home.
- Family - Data Guide
A combination of estimated and observed data describes a homeowner's mortgage:
mortgage.owner- The individual is directly associated with the property mortgage.
mortgage.loan_type- Identifies the type of mortgage loan on the property.
mortgage.loan_amount- The amount of the mortgage loan.
mortgage.finance_type- The type of finance used on the mortgage loan.
mortgage.estimated_home_equity- An estimate of the current home equity.
mortgage.estimated_interest_rate- The interest rate on the mortgage loan.
mortgage.estimated_loan_to_value- The estimated loan to value ratio.
mortgage.sale_date- The date of property sale.
mortgage.sale_price- The price the home sold at.
mortgage.estimated_monthly_payment- The estimated monthly payment for the mortgage.
Secondary properties represent when the family also owns a property elsewhere. The other mortgage attributes do not consider secondary properties when calculating values.
mortgage.has_second_property- The family owns properties other than their residence.
mortgage.second_property_value- A sum of the property values associated with second mortgages.
States prohibiting public record information for marketing:
Counties prohibiting public record information for marketing:
- Merced, CA
- Davidson County, TN
- Walla Walla, WA
Real data is collected about an individual's open credit cards: