Data Dictionary

Places People
156 records

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Name Type Description
1 string The type of address for the location.
2
age
integer The age of the individual.
3 string The carrier route for the location address as assigned by the USPS.
4 string The core based statistical area where the person resides.
5 string Information on whether the CBSA is a micropolitan or metropolitan area.
6 string The census block group of the location as defined by the US Census Bureau.
7 string The census tract of the location as defined by the US Census Bureau.
8 string The city name for the person.
9 string Congressional district code associated with the location.
10 time The date and time when the person record was created.
11 integer The number of credit cards associated with the person.
12 array Indicates types of credit cards the person has.
13 string The combined statistical area code where the person resides.
14 string The bar code for the postal route, assigned to the physical address.
15 boolean Indicates the person is the head of their family.
16 string An estimation of whether the person is married.
17 integer The number of adults in the family.
18 date The date the family moved into the location.
19 array Estimated behaviors associated with the family.
20 date_range A range that estimates the date the family moved into the residence.
21 boolean An estimation of whether the family uses credit cards as revolving loans.
22 integer Estimated disposable income of the family.
23 string The highest education level within the family.
24 boolean An estimation that the family owns their home.
25 integer The estimated income of the family.
26 integer_range The estimated expenses the family spends on vacations.
27 integer_range The estimated wealth of the family.
28 boolean Indicates the family owns their home.
29 string The unique ID for the family detail.
30 integer_range The number of years since the family responded to mail offers.
31 boolean Indicates the family has made a mail order.
32 integer The number of people in the family.
33 boolean Indicates the family is likely to make financial investments.
34 string The unique identifier for the family.
35 string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
36 string The first name of the person.
37 string The gender of the person.
38 string The generational suffix of the person.
39 string The precision level of the geocoordinate.
40 geo_point Latitude and longitude for the person.
41 integer Interested in shoes, purses, belts, jewelry, etc.
42 integer Interested in African-American products.
43 integer Interested in patriotic themes or veteran’s issues.
44 integer Interested in Asian products.
45 integer Interested in auto racing.
46 integer Interested in airplanes.
47 integer Interested in saving money from coupons and discounted items
48 integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
49 integer Interested in basketball as a spectator.
50 integer Interested in coastal living.
51 integer Interested in wild birds.
52 integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
53 integer Interested in buying books.
54 integer Interested in business news and content associated with running a business.
55 integer Interested in camping, hiking, climbing, etc.
56 integer Interested in cars.
57 integer Interested in catalogs.
58 integer Interested in cats
59 integer Interested in donating to charites. DESC: Has a known history of donating to charitable causes.
60 integer Interested in children’s clothing.
61 integer Interested in collectibles.
62 integer Interested in a specific college.
63 integer Interested in comic books and strips, cartoons and comedies.
64 integer Interested in personal computers.
65 integer Interested in a conservative political point of view or party.
66 integer Interested in cooking, baking, and all things culinary, including recipes and cooking equipment.
67 integer Interested in beauty related products, including makeup, hair care products and treatments.
68 integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
69 integer Used a credit card to make a direct marketing purchase.
70 integer Interested in crocheting.
71 integer Interested in or goes on cruises.
72 integer Interested in culture and the arts, including art, antiques, opera, museums, theatre.
73 integer Interested in media about current news and events.
74 integer Interested in weight control or weight loss.
75 integer Interested in “Do It Yourself” projects.
76 integer Interested in dog related products.
77 integer Interested in traveling within the borders of the United States.
78 integer Interested in audio visual electronics.
79 integer Lives in a household with children.
80 integer Interested in rural America and farming.
81 integer Interested in fiction books.
82 integer Interested in fishing.
83 integer Interested in physical fitness.
84 integer Interested in football as a spectator.
85 integer Interested in casino gambling and lotteries.
86 integer Interested in computer games and traditional board games.
87 integer Interested in gardening and plants, both indoors and outdoors.
88 integer Gives gifts to other people through gift catalogs.
89 integer Interested in golf as a spectator.
90 integer Interested in gourmet and upscale food and wine.
91 integer Interested in health and self improvement.
92 integer Interested in Hispanic products.
93 integer Interested in reading about history.
94 integer Interested in hobbies such as model building and collection of coins & stamps.
95 integer Interested in hockey as a spectator.
96 integer Interested in interior decoration.
97 integer Interested in printers and fax machines
98 integer Interested in horses and horse riding.
99 integer Interested in hunting.
100 integer Interested in motivational and self-help products and seminars.
101 integer Has internet access or makes purchases online.
102 integer Interested in knitting.
103 integer Interested in a liberal political point of view or party.
104 integer Has one or more magazine subscription.
105 integer Interested in purchasing men’s clothing.
106 integer Interested in upscale and fashionable men’s clothing.
107 integer Interested in get-rich-quick materials and opportunities.
108 integer Interested in motorcycles and ATVs.
109 integer Interested in music or audio equipment.
110 integer Interested in needlepoint.
111 integer Interested in non-fiction books.
112 integer Interested in outdoor activities.
113 integer Interested in personal finance.
114 integer Interested in personalized products such as monograms and personalized checks.
115 integer Interested in or an owner of pets.
116 integer Interested in photography.
117 integer Interested in quilting.
118 integer Interested in religion.
119 integer Interested in traveling with an RV.
120 integer Interested in science such as physics and astronomy.
121 integer Interested in non-fiction books.
122 integer Interested in senior citizen products.
123 integer Interested in sewing.
124 integer Interested in skiing.
125 integer Interested in playing or spectating soccer.
126 integer Interested in sports as a spectator.
127 integer Interested in stationery products such as letterheads and envelopes.
128 integer Interested in sweepstake offers or money making schemes.
129 integer Interested in high tech electronic products.
130 integer Interested in tennis as a spectator.
131 integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
132 integer Interested in traveling.
133 integer Interested in trucks.
134 integer Interested in movies on TV.
135 integer Interested in the environment or wildlife.
136 integer Interested in women’s clothing.
137 integer Interested in upscale and fashionable women’s clothing.
138 string The last name of the person.
139 integer_range The actual number of deliverable families identified at the location.
140 integer_range The actual number of deliverable units identified at the location.
141 string The deliverability score of the location address.
142 string The mailing address of the person or family.
143 string The person's middle initial.
144 boolean Indicates the location is a Multi-Family Dwelling Unit.
145 string The unique identifier for the person.
146 string The type of match to the Places database.
147 string The person's political party affiliation.
148 string The postal code for the person's address.
149 boolean Indicates the person is a registered voter.
150 string The state of the person.
151 string The location address of the person.
152 string The unit or apartment number of the person.
153 string The description for the suite number.
154 array The list of fields that are suppressed from deliveries.
155
zip
string The 5-digit zip code for the person.
156 string The zip+4 code for the person.