Data Dictionary

Places People
175 records

Browse and learn about available fields.

Name Type Description
boolean Indicates the person is an active consumer.
string The type of address for the location.
age
integer The age of the individual.
string The carrier route for the location address as assigned by the USPS.
string The core based statistical area where the person resides.
string Information on whether the CBSA is a micropolitan or metropolitan area.
boolean Cell phone matched to a cell phone plan in the family.
boolean Cell phone number was used to make a call within the last month.
time Date and time when the cell phone detail was first added to the place.
string Unique id for the cell phone.
string Phone number of the cell phone.
boolean Cell phone is prepaid.
boolean Cell phone is on the National Do Not Call Registry.
string The vendor that owns the cell phone.
integer Total number of cell phones associated with the family.
string The census block group of the location as defined by the US Census Bureau.
string The census tract of the location as defined by the US Census Bureau.
integer The age of the child.
time The date and time when the child detail was created.
date The date of birth of the child.
string The gender of the child.
string The unique ID for the child.
integer The number of children details on the record.
string The city name for the person.
string Congressional district code associated with the location.
integer The number of credit cards associated with the person.
array Indicates types of credit cards the person has.
integer The total number of Credit Card Types associated with the person.
string The combined statistical area code where the person resides.
date The person's date of birth.
string The bar code for the postal route, assigned to the physical address.
array Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
integer
integer The rank of the county based on total number of families.
string The designated market area of the location.
string A geographic area based on designated market areas.
boolean Indicates mail should not be sent to the family.
integer Estimate of a person's economic stability
string The email address of the person or family.
string MD5 encrypted hash of the email address.
string SHA-256 encrypted hash of the email address.
time The date and time when the email record was created.
boolean The deliverability status of the email address.
boolean Indicates whether the email was matched to the person's family
string The unique ID for the email.
boolean The marketable status of the email address.
string The likelihood of reputation risk in marketing campaigns.
array The list of fields on the email that are suppressed.
integer The total number of suppressed fields for the email.
string The source of the email address.
date The date the email address was most recently verified.
integer The number of emails on the person record.
string Estimated country of origin of the person.
date_range A range representing an estimation of the person's date of birth.
string Estimated ethnic group of the person.
string Estimated ethnicity of the person.
boolean Indicates the person is the head of their family.
string Estimated spoken language of the person.
string Estimates if the person is married.
string Estimated primary language of the person.
string Estimated religious affiliation of the person.
integer The number of adults in the family.
date The date the family moved into the location.
array Estimated behaviors associated with the family.
integer The total number of Behaviors associated with the family.
integer Estimates the number of children in the family.
date The date when the family was last confirmed.
time The date and time when the family was created.
date_range A range that estimates the date the family moved into the residence.
boolean Estimates if the family uses credit cards as revolving loans.
integer Estimates disposable income of the family.
string The highest education level within the family.
boolean Estimates there are children in the family.
boolean Estimates if the family owns their home.
integer The estimated income of the family.
integer_range The estimated income range of the family.
integer_range An estimate of a family's liquid assets.
integer_range The estimated expenses the family spends on vacations.
integer_range The estimated wealth of the family.
boolean The family has a grandparent living in the home.
boolean The family owns their home.
string The unique ID for the family detail.
integer_range The number of years since the family responded to mail offers.
boolean Indicates the family has made a mail order.
integer The number of members in the family.
boolean Indicates the family is likely to make financial investments.
boolean Indicates the family is the primary family at the residence.
string The unique identifier for the family.
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The first name of the person.
string The gender of the person.
string The generational suffix of the person.
string The precision level of the geocoordinate.
geo_point Latitude and longitude for the person.
boolean Indicates the person is a grandparent.
time The date and time when the family interests detail was created.
string The unique ID for the interests detail.
string The last name of the person.
time The date the life event detail was created.
string The unique ID for the life event detail.
date Month and year of wedding.
date Month and year baby was born.
date Month and year of impending birth.
date Month and year an individual was identified as newly single.
date Month and year of impending wedding.
integer The lifestyle segment of the family.
integer_range The actual number of deliverable families identified at the location.
integer_range The actual number of deliverable units identified at the location.
string The deliverability score of the location address.
string The mailing address of the person or family.
string The person's middle initial.
time The date the mortgage detail was created.
integer_range An estimate of the current home equity.
float The interest rate on the mortgage loan.
integer_range The estimated loan to value ratio.
integer The estimated monthly payment for the mortgage.
string The type of finance used on the mortgage loan.
boolean The family owns properties other than their residence.
string The unique ID for the mortgage detail.
integer The amount of the mortgage loan.
string Identifies the type of mortgage loan on the property.
boolean The individual is directly associated with the property mortgage.
date_range The date of property sale.
integer The month of the property sale.
integer The price the home sold at.
integer A sum of the property values associated with second mortgages.
boolean The location is a Multi-Family Dwelling Unit.
boolean Indicates the person is a parent, expecting parent, or potential parent.
string The unique identifier for the person.
array Telephone numbers associated with the family.
integer The total number of Phones associated with the person.
string The type of match to the Places database.
string The person's political party affiliation.
string The postal code for the person's address.
float The size of the property in acres.
string A unique ID for the real estate property.
time The date and time the real estate detail was created.
integer_range An estimate of the current home value.
boolean Indicates the presence of a garage on the property.
string The type of system used to heat the home.
string The unique ID for the real estate detail.
float The number of bathrooms in the home.
integer The number of bedrooms in the home.
integer The total number of fireplaces in the home.
integer The number of rooms in the home.
boolean Indicates the presence of a pool at the home.
integer The size of the home in square feet.
integer The year the home was built.
boolean Indicates the person is a registered voter.
integer Segments help split up records for parallel processing.
integer Quality of a person's neighborhood on the socio-economic continuum
string The state of the person.
string The location address of the person.
string The unit or apartment number of the person.
string The description for the suite number.
array The list of fields that are suppressed from deliveries.
integer The total number of Suppressed Fields associated with the person.
string The time zone associated with the location.
time The date and time when the person was last updated.
date The date and time when the person was last updated.
date The date the vehicle was acquired on.
string The automobile body type of the vehicle.
time The date and time the vehicle detail was created.
string The drive type of the vehicle.
string The fuel type of the vehicle.
string The unique id for the vehicle.
boolean The vehicle is an import.
boolean The vehicle is luxury class.
string The manufacturer of the vehicle.
string The model of the vehicle.
integer The model year of the vehicle.
string The unique Vehicle Identification Number of the vehicle.
integer The number of vehicles associated with the family.
zip
string The 5-digit ZIP Code for the person.
string The zip+4 code for the person.