Data Dictionary

Places People
179 records

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Name Type Description
1 boolean Indicates the person is an active consumer.
2 string The type of address for the location.
3 string The carrier route for the location address as assigned by the USPS.
4 string The core based statistical area where the person resides.
5 string Information on whether the CBSA is a micropolitan or metropolitan area.
6 string The census block group of the location as defined by the US Census Bureau.
7 string The census tract of the location as defined by the US Census Bureau.
8 string The city name for the person.
9 string Congressional district code associated with the location.
10 integer The number of credit cards associated with the person.
11 array Indicates types of credit cards the person has.
12 integer The total number of Credit Card Types associated with the person.
13 string The combined statistical area code where the person resides.
14 string The bar code for the postal route, assigned to the physical address.
15 array Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
16 integer
17 boolean Indicates mail should not be sent to the family.
18 boolean The deliverability status of the email address.
19 boolean The marketable status of the email address.
20 string The likelihood of reputation risk in marketing campaigns.
21 date The date the email address was most recently verified.
22 boolean Indicates the person is the head of their family.
23 string Estimates if the person is married.
24 integer The number of adults in the family.
25 date The date the family moved into the location.
26 array Estimated behaviors associated with the family.
27 integer The total number of Behaviors associated with the family.
28 date The date when the family was last confirmed.
29 time The date and time when the family was created.
30 date_range A range that estimates the date the family moved into the residence.
31 boolean Estimates if the family uses credit cards as revolving loans.
32 integer Estimates disposable income of the family.
33 string The highest education level within the family.
34 boolean Estimates if the family owns their home.
35 integer The estimated income of the family.
36 integer_range An estimate of a family's liquid assets.
37 integer_range The estimated expenses the family spends on vacations.
38 integer_range The estimated wealth of the family.
39 boolean The family owns their home.
40 string The unique ID for the family detail.
41 integer_range The number of years since the family responded to mail offers.
42 boolean Indicates the family has made a mail order.
43 integer The number of members in the family.
44 boolean Indicates the family is likely to make financial investments.
45 boolean Indicates the family is the primary family at the residence.
46 string The unique identifier for the family.
47 string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
48 string The first name of the person.
49 string The gender of the person.
50 string The generational suffix of the person.
51 string The precision level of the geocoordinate.
52 geo_point Latitude and longitude for the person.
53 integer Interested in shoes, purses, belts, jewelry, etc.
54 integer Interested in African-American products.
55 integer Interested in patriotic themes or veteran's issues.
56 integer Interested in Asian products.
57 integer Interested in auto racing.
58 integer Interested in airplanes.
59 integer Interested in saving money from coupons and discounted items
60 integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
61 integer Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
62 integer Interested in coastal living.
63 integer Interested in wild birds.
64 integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
65 integer Interested in buying books.
66 integer Interested in business news and content associated with running a business.
67 integer Interested in camping, hiking, climbing, etc.
68 integer Interested in cars.
69 integer Interested in catalogs.
70 integer Interested in cats
71 integer Interested in donating to charities or has a known history of donating to charities.
72 integer Interested in children's clothing.
73 integer Interested in collectibles.
74 integer Interested in a specific college.
75 integer Interested in comic books and strips, cartoons and comedies.
76 integer Interested in personal computers.
77 integer Interested in a conservative political point of view or party.
78 integer Interested in cooking, baking, and all things culinary, including recipes and cooking equipment.
79 integer Interested in beauty related products, including makeup, hair care products and treatments.
80 integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
81 time The date the interests detail was created.
82 integer Used a credit card to make a direct marketing purchase.
83 integer Interested in crocheting.
84 integer Interested in or goes on cruises.
85 integer Interested in culture and the arts, including art, antiques, opera, museums, theatre.
86 integer Interested in media about current news and events.
87 integer Interested in weight control or weight loss.
88 integer Interested in “Do It Yourself” projects.
89 integer Interested in dog related products.
90 integer Interested in traveling within the borders of the United States.
91 integer Interested in audio visual electronics.
92 integer Lives in a household with children.
93 integer Interested in rural America and farming.
94 integer Interested in fiction books.
95 integer Interested in fishing.
96 integer Interested in physical fitness.
97 integer Interested in football as a spectator, paraphernalia purchaser and/or participant.
98 integer Interested in casino gambling and lotteries.
99 integer Interested in computer games and traditional board games.
100 integer Interested in gardening and plants, both indoors and outdoors.
101 integer Gives gifts to other people through gift catalogs.
102 integer Interested in golf as a as a spectator, paraphernalia purchaser and/or participant.
103 integer Interested in gourmet and upscale food and wine.
104 integer Interested in health and self improvement.
105 integer Interested in Hispanic products.
106 integer Interested in reading about history.
107 integer Interested in hobbies such as model building and collection of coins & stamps.
108 integer Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
109 integer Interested in interior decoration.
110 integer Interested in printers and fax machines
111 integer Interested in horses and horse riding.
112 integer Interested in hunting.
113 string The unique ID for the interests detail.
114 integer Interested in motivational and self-help products and seminars.
115 integer Has internet access or makes purchases online.
116 integer Interested in knitting.
117 integer Interested in a liberal political point of view or party.
118 integer Has one or more magazine subscription.
119 integer Interested in purchasing men's clothing.
120 integer Interested in upscale and fashionable men's clothing.
121 integer Interested in get-rich-quick materials and opportunities.
122 integer Interested in motorcycles and ATVs.
123 integer Interested in music or audio equipment.
124 integer Interested in needlepoint.
125 integer Interested in non-fiction books.
126 integer Interested in outdoor activities.
127 integer Interested in personal finance.
128 integer Interested in personalized products such as monograms and personalized checks.
129 integer Interested in or an owner of pets.
130 integer Interested in photography.
131 integer Interested in quilting.
132 integer Interested in religion.
133 integer Interested in traveling with an RV.
134 integer Interested in science such as physics and astronomy.
135 integer Interested in science fiction books.
136 integer Interested in senior citizen products.
137 integer Interested in sewing.
138 integer Interested in skiing.
139 integer Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
140 integer Interested in sports as a spectator, paraphernalia purchaser and/or participant.
141 integer Interested in stationery products such as letterheads and envelopes.
142 integer Interested in sweepstake offers or money making schemes.
143 integer Interested in high tech electronic products.
144 integer Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
145 integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
146 integer Interested in traveling.
147 integer Interested in trucks.
148 integer Interested in movies on TV.
149 integer Interested in the environment or wildlife.
150 integer Interested in women's clothing.
151 integer Interested in upscale and fashionable women's clothing.
152 string The last name of the person.
153 integer_range The actual number of deliverable families identified at the location.
154 integer_range The actual number of deliverable units identified at the location.
155 string The deliverability score of the location address.
156 string The mailing address of the person or family.
157 string The person's middle initial.
158 time The date the mortgage detail was created.
159 integer_range An estimate of the current home equity.
160 string The unique ID for the mortgage detail.
161 boolean The location is a Multi-Family Dwelling Unit.
162 boolean Indicates the person is a parent, expecting parent, or potential parent.
163 string The unique identifier for the person.
164 array Telephone numbers associated with the family.
165 integer The total number of Phones associated with the person.
166 string The type of match to the Places database.
167 string The person's political party affiliation.
168 string The postal code for the person's address.
169 boolean Indicates the person is a registered voter.
170 string The state of the person.
171 string The location address of the person.
172 string The unit or apartment number of the person.
173 string The description for the suite number.
174 array The list of fields that are suppressed from deliveries.
175 integer The total number of Suppressed Fields associated with the person.
176 string The time zone associated with the location.
177 date The date and time when the person was last updated.
178
zip
string The 5-digit ZIP Code for the person.
179 string The zip+4 code for the person.