Permission to use email data depends on use case. Using email data is subject to royalties.
emails.address- The email address of the person or family.
emails_count- The number of emails on the person record.
Email addresses are validated in several ways:
- Consent - Continuous verification that emails have not opted-out, complained, or been suppressed.
- Deliverable - Emails are validated to prevent bouncing.
- Recent - Emails are prioritized based on recency and inactive emails are removed.
Multichannel marketing use cases frequently encrypt emails into a hash to anonymize data. The hash can be used for matching purposes without sacrificing email privacy.
Hashed values for both MD5 and SHA-256 are available for both delivery and matching: