primary_contact.email_reputation_risk

The likelihood of reputation risk in marketing campaigns.

Properties

Display Name Email Reputation Risk
Type string
Packages Public Attributes

Reputation risk helps senders determine the risk of reputation damage as rated by email service providers during email marketing campaigns. Values can be one of the following values:

  • low - deliverable addresses that are known to engage with emails.
  • medium - addresses where deliverability is uncertain and no engagement signals are known.
  • high - addresses that are undeliverable, where the recipient is likely to unsubscribe, or report spam.

See also:

Database Values

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