Acquisition Email Resource Hub

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Unleash the power of acquisition email: 2024 edition

Access our survey findings and analysis on the current state of acquisition email. Get expert tips and proven strategies for integrating this powerful channel seamlessly into your omnichannel strategy.

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Got questions about acquisition email?

We have answers. From compliance and performance measurement to campaign best practices and more, find answers to the acquisition email questions we get asked the most.

Acquisition email: your hidden superpower

Watch this recorded webinar led by Data Axle's Lori Colantuono and learn how to incorporate acquisition email into your omnichannel marketing program.

What is acquisition email? Why it's an essential tool in your marketing toolkit.

Acquisition email marketing is the process of using email campaigns to grow your customer base. Learn why this channel should not be ignored.

4 benefits of acquisition email

Has your marketing team tried acquisition email but had only so-so results? Let’s look at four ways email is a good bet for your next campaign and the secret ingredients to getting it right.

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Essential considerations for measuring success with acquisition email

Tips to help you measure the effectiveness of your acquisition email campaigns and make ongoing optimizations based on your performance data.

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CRM email vs. acquisition email: the key differences (and superpowers) to know

Almost every marketer understands the power of CRM email. But acquisition email moves the needle for brands in completely different—but compelling—ways. Let's dive into the differences and opportunities.

Acquisition email for retail: the missing omnichannel link that can boost sales

Attention retailers - are you utilizing acquisition email to boost brand awareness and ultimately increase conversions? We have a few tips and tricks to make this channel work for you.

Acquisition email for insurance: connect with prospects on a personal level

Acquisition email is just one aspect of a full omnichannel marketing strategy, and one that shouldn't be ignored. Insurance companies can put email to work to reach potential new customers who are interested and in need of your policy.

Finance companies: boost word-of-mouth marketing with acquisition email

We know that hearing about someone else's positive experience makes it more likely for a potential customer to convert to that product or brand. Learn how you can leverage acquisition email to get you brand into the conversation.

Acquisition email gives hospitality brands another way to stand out

Get tips and examples of how hospitality marketers use acquisition email to effectively reach their ideal prospects and expand their customer base.

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In the tech industry, acquisition email can be the keystone of your omnichannel campaign

Acquisition email can connect tech companies with consumers over a channel they check every single day. We share our best practices on how to incorporate acquisition email into your omnichannel strategy.

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