Data Axle Thought Leadership | Latest release

Making the case for investing in B2B marketing and sales data

Discover how better data drives better business—access Forrester’s insights on turning data quality into a revenue-generating advantage.

See how data drives ROI

Thought Leadership

Whitepaper

The 2025 technology trends redefining engagement

As we step into 2025, the data world is poised to redefine the way businesses operate, innovate, and connect with their audiences. This whitepaper unveils the transformative trends that will shape decision-making for advertisers, marketers, and developers.

Whitepaper

Unlocking buyer influence: Data-driven approaches to account engagement

From leveraging intent data to crafting personalized, cross-channel experiences, this whitepaper is your guide to engaging the right stakeholders at every stage of the buying journey.

Whitepaper

The ultimate blueprint for Black Friday and Cyber Monday

Optimize your Black Friday & Cyber Monday campaigns with data. Discover actionable steps, real-world success stories, and key tactics to elevate your holiday marketing efforts.

Whitepaper

Building an AI-ready data foundation and strategy for marketing

Unlock the potential of AI technology in your advertising and marketing strategies. Discover how advanced modeling techniques and proprietary AI can give your business the competitive edge it needs.

Webinar

The future of identity management

Our panel of B2B & B2C specialists unveils strategies and tools that will revolutionize how you handle your data, enabling you to craft more targeted, personalized, and impactful campaigns.

Report

Unleash the power of acquisition email: 2024 edition

New survey results reveal that acquisition email is a significantly underused, powerful channel in omnichannel marketing. Download the report for more survey findings and analysis. Get expert tips and proven strategies for integrating this channel into your strategy.

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