Best food industry online ad
This campaign generated click-through-rates nearly 20% above campaign goals and drove additional awareness and participation in the See’s fundraising program.
For nearly one hundred years, See’s Candies has retained its status as one of the most trusted and well-loved candy makers in the business. See’s Candies has a special fundraising program that provides candy at discounted rates so organizations such as schools, youth programs, nonprofits, and religious institutions have a sweet way to raise money.
To generate awareness for the fundraising program, See’s Candies worked with Data Axle to create display and social media ads that used animated images and copy to grab the audience’s attention. The ads communicated a clear benefit that spoke directly to the organizations looking to fundraise – the ability to generate a significant profit.