2024 kept all of us on our toes. From ChatGPT making waves to Google announcing the third-party cookie was here to stay and Oracle shuttering their advertising business, the industry was constantly adjusting and evolving. Through it all, you turned to Data Axle to stay on top of the latest news, trends, tips and insights from our experts. As we wade into the uncertain waters of 2025, we’ve rounded up our most popular content from 2024 to serve as a guide.
Unleash the power of acquisition email: 2024 edition
New survey results reveal that acquisition email is a significantly underused, powerful channel in omnichannel marketing. Download the report for more survey findings and analysis. Get expert tips and proven strategies for integrating this channel into your strategy.
Email marketing lookbook: 2024 edition
Dive into the 2024 Lookbook to see how storytelling, design, and technology come together to create unforgettable inbox experiences. Get inspired and discover tips to enhance your email strategy.
Forrester Wave™: B2B Marketing Data Providers, Q1 2024 Report
Data Axle earned the highest scores given in critical criteria according to the latest Forrester Wave™: B2B Marketing Data Providers, Q1 2024 report. Discover why Data Axle stands out.
Connecting the dots in the modern data landscape
Embark on a journey through the intricate web of today’s data landscape, where maintaining top-notch data is crucial.
Data, intelligence, activation, performance: The 4 pillars of B2C campaign success
Learn how a smart home tech company exceeded ROAS goals by 37% in their B2C campaign.
Tips for leveraging generative AI
Tune in and learn from our Executive Creative Director, Kevin Limongelli, how Data Axle combines AI with human expertise to create high-performing, brand-consistent content at scale.
Small Tests, Big Learnings
Discover simple tests you can run to find out what works and what doesn’t, and continuously improve your marketing campaigns.
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As Content Marketing Manager, Natasia is responsible for helping strategize, produce and execute Data Axle's content. With a passion for writing and an enthusiasm for data management and technology, Natasia creates content that is designed to deliver nuggets of wisdom to help brands and individuals elevate their data governance policies. A native New Yorker, when Natasia is not at work she can be found enjoying New York’s food scene, at one of NYC’s many museums, or at one of the city’s many parks with her two teacup yorkies.