Remarketing display ads are everywhere. They are image ads that follow you around the internet. Let’s walk through a typical scenario for remarketing display ads.
One day, you find a great pair of shoes online. You visit the company’s website and click around. You think to yourself: “Payday is this Friday. I’ll buy those shoes then.” So, you leave the website without buying the shoes. Now, several days pass, and multiple times each day you see that exact pair of shoes on completely unrelated websites. Why is this happening?
It has to do with cookies. Yes, cookies. I’m not talking about chocolate chip or snickerdoodle. These are internet cookies, and they allow businesses to show you ads after visiting their website. To some people, these ads are a little creepy. Other people find these ads helpful. They are based on your browsing history, which makes them highly relevant to your interests.
The ads are asking: “Are you ready to buy those shoes yet?” Timing is critical for marketing, so it pays to increase your reach. Remarketing display ads bring huge value to your overall marketing efforts with lots of ad views, or impressions, for a relatively low price.
In fact, people who are served remarketing display ads are 70% more likely to covert than website visitors who have not seen remarketing ads. If you want to start serving remarketing ads to your target audience, you need these two things before anything else:
1) A piece of tracking code, called a remarketing pixel, is placed on your website. This code places the internet cookie when people visit.
2) A sizeable pool of prospects with your website’s cookie. There’s no set number. However, 1,000 website visitors per month is a good starting point. However, if you don’t have at least 1,000 visitors, we still have remarketing solutions for you.
Lindsey Cluck is a multi-channel marketing specialist at InfoUSA.