Harnessing the power of data-driven creative ensures that your campaigns reach the intended audience at precisely the right moment. It empowers you to deliver personalized, tailored messages that resonate with diverse audiences.
We’ve done extensive market research that has shown different generations are more engaged with different messages on a variety of channels. For example, email is the preferred channel for Baby Boomers, Millennials and Gen X to receive communications from brands and advertisers. However, Gen Z prefers to hear from companies over social media.
From a marketer’s perspective, effectively communicating with audiences has never been more challenging, given that each generation’s preferences and behavior vary significantly. By relying on data, your team gains a solid foundation and invaluable insights to guide decision-making, enabling you to create customer-centric campaigns that yield a superior return on investment (ROI). Embracing data-driven strategies enhances your ability to engage effectively, optimize results, and maximize the impact of your efforts.
To show you how data-driven creative can work, we have developed a fictional nonprofit, Humans of Data Axle (HODA). HODA provides international relief in developing countries, aimed at supporting and empowering women and children.
With this information we can start crafting our campaign and leveraging our data to speak to different generations.
Want to learn more about how The Axle Agency can help you build a winning content strategy? Reach out.
Kevin Limongelli is Group Creative Director at The Axle Agency