Going beyond account-based marketing (ABM)

To thrive in a new era and overcome challenges resulting from the pandemic, B2B companies need to move beyond the account focus of account-based marketing (ABM) and take a hyper-personalized approach that considers business stakeholders as people – understanding their unique journey and who they are as an individual with a life and interests outside of work.

This whitepaper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You’ll learn:

• 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers
• How to use technology, data, & analytics to build a scalable, yet personal outreach plan
• Real-world examples of effective ABM-i programs from leaders across industries