Marketers need to face the inconvenient truth of data pollution

The average amount of marketing dollars spent on customer data and analytics has nearly doubled over the past two years. Yet over two-thirds of sales and marketing professionals claim that they experience challenges in all stages of the data process—from collecting and organizing data to analyzing it and acting on insights.

Data Axle commissioned Forrester Consulting to conduct a study of 300 U.S. sales and marketing professionals to help you better understand:

• The top challenges in data collection and analysis, and how to overcome them
• Key areas where data pollution can negatively impact marketing campaigns
• How improving data and analytics can double conversions and increase ROI