overall_score (Infoscore: Overall Score)

A numeric score (100-0) assigned to every Place in Infogroup's Business Database.

Properties

Type integer
Display Restrictions No Display

A numeric score (100-0) assigned to every Place in Infogroup's Business Database.

infoscore.overall_score represents a numeric score (100-0) assigned to every Place in Infogroup's Business Database, derived from several data and business related factors leveraging Infogroup's assets.

Infoscore includes a numeric value (0-100) and letter grade (A+ to F) that measures the “strength” of every location-level record within the Infogroup Business Database. This score, where 100 is “best” and 0 is “worst”, is derived from several data and business related factors leveraging Infogroup’s assets. Infoscore aids in pinpointing relevant businesses for prioritizing, prospecting, personalization and real-time marketing.

The Infoscore value is comprised of the scores of seven factors, the first six of which are built independently of one another. Each factor is scored separately (from 0 to 100) and represents a record’s strength or weakness related to a particular attribute which makes up the business record, or to the business itself. Higher scores represent a “stronger” record.

Benefits of Infoscore include:

  • The Infoscore factors are pre-built and ready for immediate use
  • Updated monthly within the Business Database
  • No upfront development changes
  • More accurate than intuitive selects
  • Grouped into scores and letter grades for easy selection
  • Simple, easy to understand scoring system
  • Gateway to more advanced analytical solutions
  • Prospecting/prioritizing leads

Infoscore Grades are based on the following:

  • A+ (100-96) - Best
  • A (95-86) - Very Good
  • A- (85-81) - Good
  • B+ (80-71) - Above Average
  • B (70-61) - Slightly Above Average
  • B- (60-51) - Average
  • C+ (50-36) - Slightly Below Average
  • C (35-21) - Below Average
  • C- (20-11) - Very Below Average
  • D (10-6) - Possible Problem
  • F (5-0) - Worst

Database Values

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