location_grade (Infoscore: Location Grade)

A letter grade (A+ to F) indicating the strength of the business environment in the Place's geographic area.

Properties

Type string
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A letter grade (A+ to F) indicating the strength of the business environment in the Place's geographic area.

infoscore.location_grade represents a letter grade (A+ to F) indicating the strength of the business environment in the Place's geographic area.

This factor utilizes the previous six factors, focusing on Business Stability, Scale and Industry Growth, while still considering Completeness, Reachability and Contact Continuity, to determine areas in which the business environment is the strongest. It considers various geographic areas (ZIP code, county, GeoDNA Cluster, CBSA, state) to allow for differentiation between areas as small as ZIP codes while still considering macro level trends as large as a state.

Infoscore includes a numeric value (0-100) and letter grade (A+ to F) that measures the “strength” of every location-level record within the Infogroup Business Database. This score, where 100 is “best” and 0 is “worst”, is derived from several data and business related factors leveraging Infogroup’s assets. Infoscore aids in pinpointing relevant businesses for prioritizing, prospecting, personalization and real-time marketing.

The Infoscore value is comprised of the scores of seven factors, the first six of which are built independently of one another. Each factor is scored separately (from 0 to 100) and represents a record’s strength or weakness related to a particular attribute which makes up the business record, or to the business itself. Higher scores represent a “stronger” record.

Benefits of Infoscore include:

  • The Infoscore factors are pre-built and ready for immediate use
  • Updated monthly within the Business Database
  • No upfront development changes
  • More accurate than intuitive selects
  • Grouped into scores and letter grades for easy selection
  • Simple, easy to understand scoring system
  • Gateway to more advanced analytical solutions
  • Prospecting/prioritizing leads

Infoscore Grades are based on the following:

  • A+ (100-96) - Best
  • A (95-86) - Very Good
  • A- (85-81) - Good
  • B+ (80-71) - Above Average
  • B (70-61) - Slightly Above Average
  • B- (60-51) - Average
  • C+ (50-36) - Slightly Below Average
  • C (35-21) - Below Average
  • C- (20-11) - Very Below Average
  • D (10-6) - Possible Problem
  • F (5-0) - Worst

Database Values

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