contact_continuity_score (Infoscore: Contact Continuity Score)

A numeric score (100-0) indicating the likeliness that the contact information for the Place will remain the same in the near future.

Properties

Type integer
Display Restrictions No Display

A numeric score (100-0) indicating the likeliness that the contact information for the Place will remain the same in the near future.

infoscore.contact_continuity_score represents a numeric score (100-0) indicating the likeliness that the contact information for the Place will remain the same in the near future.

Contact Continuity utilizes advanced modeling techniques and historical business data to identify the companies that are most likely to have persistent contact information in the near future. This factor is based on changes in primary contact information and considers key elements such as location employment, credit model, state, and SIC code.

Infoscore includes a numeric value (0-100) and letter grade (A+ to F) that measures the “strength” of every location-level record within the Infogroup Business Database. This score, where 100 is “best” and 0 is “worst”, is derived from several data and business related factors leveraging Infogroup’s assets. Infoscore aids in pinpointing relevant businesses for prioritizing, prospecting, personalization and real-time marketing.

The Infoscore value is comprised of the scores of seven factors, the first six of which are built independently of one another. Each factor is scored separately (from 0 to 100) and represents a record’s strength or weakness related to a particular attribute which makes up the business record, or to the business itself. Higher scores represent a “stronger” record.

Benefits of Infoscore include:

  • The Infoscore factors are pre-built and ready for immediate use
  • Updated monthly within the Business Database
  • No upfront development changes
  • More accurate than intuitive selects
  • Grouped into scores and letter grades for easy selection
  • Simple, easy to understand scoring system
  • Gateway to more advanced analytical solutions
  • Prospecting/prioritizing leads

Infoscore Grades are based on the following:

  • A+ (100-96) - Best
  • A (95-86) - Very Good
  • A- (85-81) - Good
  • B+ (80-71) - Above Average
  • B (70-61) - Slightly Above Average
  • B- (60-51) - Average
  • C+ (50-36) - Slightly Below Average
  • C (35-21) - Below Average
  • C- (20-11) - Very Below Average
  • D (10-6) - Possible Problem
  • F (5-0) - Worst

Database Values

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