The propensity for the business to be a green adopter.
Each business in the Infogroup database is assigned a
greenscore segment, from five to zero, based upon rigorous statistical analysis.
Built upon a strong foundation of verified firmographic data,
greenscore displays significant correlation with eco-friendly behavior data gathered through telephone interviews, predicting the number of green behaviors within one point of accuracy more than two-thirds of the time.
Conclusions are supported by secondary research including various city and corporate rankings, as well as the Bureau of Labor Statistics Green Goods and Services (2011).