greenscore (Greenscore)

The propensity for the business to be a green adopter.

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Type integer
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The propensity for the business to be a green adopter.

Each business in the Infogroup database is assigned a greenscore segment, from five to zero, based upon rigorous statistical analysis.

Built upon a strong foundation of verified firmographic data, greenscore displays significant correlation with eco-friendly behavior data gathered through telephone interviews, predicting the number of green behaviors within one point of accuracy more than two-thirds of the time.

Conclusions are supported by secondary research including various city and corporate rankings, as well as the Bureau of Labor Statistics Green Goods and Services (2011).

Database Values

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