People with the same last name at the same address are grouped as a family. When the family includes children, additional details about the children may be available.
Children data includes age and gender of children within a home and does not include the child's name. Information is gathered from product warranties, web registrations, response cards, magazine subscriptions, and other third party data.
children.age- The age of the child.
children.date_of_birth- The date of birth of the child.
children.gender- The gender of the child.
parent attribute indicates people who are believed to be parents.
When the age and gender of the children in a family are unavailable,
family.children_count are estimated based on purchases or behaviors indicate an interest in children. As a result, grandparents, aunts, or uncles who purchase gifts for their relatives are sometimes represented as having children.