Data Dictionary

Places People
271 records

Browse and learn about available fields.

Name Type Description
array Indicates types of credit cards the person has.
array Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
array Telephone numbers associated with the family.
array The list of fields that are suppressed from deliveries.
array Estimated behaviors associated with the family.
array The list of fields on the email that are suppressed.
boolean Indicates the person is an active consumer.
boolean Indicates mail should not be sent to the family.
boolean Indicates the person is the head of their family.
boolean Indicates the person is a grandparent.
boolean The location is a Multi-Family Dwelling Unit.
boolean Indicates the person is a parent, expecting parent, or potential parent.
boolean Indicates the person is a registered voter.
boolean Estimates if the family uses credit cards as revolving loans.
boolean Estimates there are children in the family.
boolean Estimates if the family owns their home.
boolean The family has a grandparent living in the home.
boolean The family owns their home.
boolean Indicates the family has made a mail order.
boolean Indicates the family is the primary family at the residence.
boolean Indicates the family is likely to make financial investments.
boolean The family owns properties other than their residence.
boolean The individual is directly associated with the property mortgage.
boolean Indicates the presence of a garage on the property.
boolean Indicates the presence of a pool at the home.
boolean Cell phone is prepaid.
boolean Cell phone matched to a cell phone plan in the family.
boolean Cell phone number was used to make a call within the last month.
boolean Cell phone is on the National Do Not Call Registry.
boolean The deliverability status of the email address.
boolean Indicates whether the email was matched to the person's family
boolean The marketable status of the email address.
boolean The vehicle is an import.
boolean The vehicle is luxury class.
date The person's date of birth.
date The date and time when the person was last updated.
date The date the family moved into the location.
date The date when the family was last confirmed.
date Month and year of wedding.
date Month and year baby was born.
date Month and year of impending birth.
date Month and year an individual was identified as newly single.
date Month and year of impending wedding.
date The date of birth of the child.
date The date the email address was most recently verified.
date The date the vehicle was acquired on.
date_range A range representing an estimation of the person's date of birth.
date_range A range that estimates the date the family moved into the residence.
date_range The date of property sale.
float The interest rate on the mortgage loan.
float The size of the property in acres.
float The number of bathrooms in the home.
geo_point Latitude and longitude for the person.
integer Segments help split up records for parallel processing.
age
integer The age of the individual.
integer The number of credit cards associated with the person.
integer The total number of Credit Card Types associated with the person.
integer
integer The rank of the county based on total number of families.
integer Estimate of a person's economic stability
integer The total number of Phones associated with the person.
integer Quality of a person's neighborhood on the socio-economic continuum
integer The total number of Suppressed Fields associated with the person.
integer The number of adults in the family.
integer The total number of Behaviors associated with the family.
integer Estimates the number of children in the family.
integer Estimates disposable income of the family.
integer The estimated income of the family.
integer The number of members in the family.
integer Interested in shoes, purses, belts, jewelry, etc.
integer Interested in African-American products.
integer Interested in patriotic themes or veteran's issues.
integer Interested in Asian products.
integer Interested in auto racing.
integer Interested in airplanes.
integer Interested in saving money from coupons and discounted items
integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in coastal living.
integer Interested in wild birds.
integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
integer Interested in buying books.
integer Interested in business news and content associated with running a business.
integer Interested in camping, hiking, climbing, etc.
integer Interested in cars.
integer Interested in catalogs.
integer Interested in cats
integer Interested in donating to charities or has a known history of donating to charities.
integer Interested in children's clothing.
integer Interested in collectibles.
integer Interested in a specific college.
integer Interested in comic books and strips, cartoons and comedies.
integer Interested in personal computers.
integer Interested in a conservative political point of view or party.
integer Interested in cooking, baking, and all things culinary, including recipes and cooking equipment.
integer Interested in beauty related products, including makeup, hair care products and treatments.
integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
integer Used a credit card to make a direct marketing purchase.
integer Interested in crocheting.
integer Interested in or goes on cruises.
integer Interested in culture and the arts, including art, antiques, opera, museums, theatre.
integer Interested in media about current news and events.
integer Interested in weight control or weight loss.
integer Interested in “Do It Yourself” projects.
integer Interested in dog related products.
integer Interested in traveling within the borders of the United States.
integer Interested in audio visual electronics.
integer Lives in a household with children.
integer Interested in rural America and farming.
integer Interested in fiction books.
integer Interested in fishing.
integer Interested in physical fitness.
integer Interested in football as a spectator, paraphernalia purchaser and/or participant.
integer Interested in casino gambling and lotteries.
integer Interested in computer games and traditional board games.
integer Interested in gardening and plants, both indoors and outdoors.
integer Gives gifts to other people through gift catalogs.
integer Interested in golf as a as a spectator, paraphernalia purchaser and/or participant.
integer Interested in gourmet and upscale food and wine.
integer Interested in health and self improvement.
integer Interested in Hispanic products.
integer Interested in reading about history.
integer Interested in hobbies such as model building and collection of coins & stamps.
integer Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
integer Interested in interior decoration.
integer Interested in printers and fax machines
integer Interested in horses and horse riding.
integer Interested in hunting.
integer Interested in motivational and self-help products and seminars.
integer Has internet access or makes purchases online.
integer Interested in knitting.
integer Interested in a liberal political point of view or party.
integer Has one or more magazine subscription.
integer Interested in purchasing men's clothing.
integer Interested in upscale and fashionable men's clothing.
integer Interested in get-rich-quick materials and opportunities.
integer Interested in motorcycles and ATVs.
integer Interested in music or audio equipment.
integer Interested in needlepoint.
integer Interested in non-fiction books.
integer Interested in outdoor activities.
integer Interested in personal finance.
integer Interested in personalized products such as monograms and personalized checks.
integer Interested in or an owner of pets.
integer Interested in photography.
integer Interested in quilting.
integer Interested in religion.
integer Interested in traveling with an RV.
integer Interested in science such as physics and astronomy.
integer Interested in science fiction books.
integer Interested in senior citizen products.
integer Interested in sewing.
integer Interested in skiing.
integer Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
integer Interested in sports as a spectator, paraphernalia purchaser and/or participant.
integer Interested in stationery products such as letterheads and envelopes.
integer Interested in sweepstake offers or money making schemes.
integer Interested in high tech electronic products.
integer Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
integer Interested in traveling.
integer Interested in trucks.
integer Interested in movies on TV.
integer Interested in the environment or wildlife.
integer Interested in women's clothing.
integer Interested in upscale and fashionable women's clothing.
integer The estimated monthly payment for the mortgage.
integer The amount of the mortgage loan.
integer The month of the property sale.
integer The price the home sold at.
integer A sum of the property values associated with second mortgages.
integer The number of bedrooms in the home.
integer The total number of fireplaces in the home.
integer The number of rooms in the home.
integer The size of the home in square feet.
integer The year the home was built.
integer Total number of cell phones associated with the family.
integer The number of children details on the record.
integer The age of the child.
integer The number of emails on the person record.
integer The total number of suppressed fields for the email.
integer The number of vehicles associated with the family.
integer The model year of the vehicle.
integer_range The actual number of deliverable families identified at the location.
integer_range The actual number of deliverable units identified at the location.
integer_range The estimated income range of the family.
integer_range An estimate of a family's liquid assets.
integer_range The estimated expenses the family spends on vacations.
integer_range The estimated wealth of the family.
integer_range The number of years since the family responded to mail offers.
integer_range An estimate of the current home equity.
integer_range The estimated loan to value ratio.
integer_range An estimate of the current home value.
string The unique identifier for the person.
string The type of address for the location.
string The carrier route for the location address as assigned by the USPS.
string The core based statistical area where the person resides.
string Information on whether the CBSA is a micropolitan or metropolitan area.
string The census block group of the location as defined by the US Census Bureau.
string The census tract of the location as defined by the US Census Bureau.
string The city name for the person.
string Congressional district code associated with the location.
string The combined statistical area code where the person resides.
string The bar code for the postal route, assigned to the physical address.
string The designated market area of the location.
string A geographic area based on designated market areas.
string Estimated country of origin of the person.
string Estimated ethnicity of the person.
string Estimated ethnic group of the person.
string Estimated spoken language of the person.
string Estimates if the person is married.
string Estimated primary language of the person.
string Estimated religious affiliation of the person.
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The first name of the person.
string The gender of the person.
string The generational suffix of the person.
string The precision level of the geocoordinate.
string The unique identifier for the family.
string The last name of the person.
string The mailing address of the person or family.
string The deliverability score of the location address.
string The person's middle initial.
string The type of match to the Places database.
string The person's political party affiliation.
string The postal code for the person's address.
string The state of the person.
string The location address of the person.
string The unit or apartment number of the person.
string The description for the suite number.
string The time zone associated with the location.
zip
string The 5-digit ZIP Code for the person.
string The zip+4 code for the person.
string The unique ID for the family detail.
string The highest education level within the family.
string The unique ID for the interests detail.
string The unique ID for the life event detail.
string The unique ID for the mortgage detail.
string The type of finance used on the mortgage loan.
string Identifies the type of mortgage loan on the property.
string The unique ID for the real estate detail.
string A unique ID for the real estate property.
string The type of system used to heat the home.
string Unique id for the cell phone.
string Phone number of the cell phone.
string The vendor that owns the cell phone.
string The unique ID for the child.
string The gender of the child.
string The unique ID for the email.
string The email address of the person or family.
string MD5 encrypted hash of the email address.
string SHA-256 encrypted hash of the email address.
string The likelihood of reputation risk in marketing campaigns.
string The source of the email address.
string The unique id for the vehicle.
string The automobile body type of the vehicle.
string The drive type of the vehicle.
string The fuel type of the vehicle.
string The manufacturer of the vehicle.
string The model of the vehicle.
string The unique Vehicle Identification Number of the vehicle.
time The date and time when the person was last updated.
time The date and time when the family was created.
time The date the interests detail was created.
time The date the life event detail was created.
time The date the mortgage detail was created.
time The date and time the real estate detail was created.
time Date and time when the cell phone detail was first added to the place.
time The date and time when the child detail was created.
time The date and time when the email record was created.
time The date and time the vehicle detail was created.