Meet Our Experts - Jen Tabbal - VP Content Marketing

Jen Tabbal

VP Content Marketing

Jen has spent her 20+ year career creating and implementing multi-channel, data-driven content for clients including Marriott International, Hewlett-Packard, Logitech, US Bank, and Discovery Channel - as well as numerous startups, small business and nonprofits.

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Recent coverage

Your couch-to-5K guide to creating and implementing a test plan

Discover how testing campaigns cultivates ongoing improvement in marketing. Experts Jen Tabbal and Erica Huntley share effective audience-first strategies, testing tips, and real campaign insights.

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8 steps to creating the best year-in-review campaign

It's important to start planning early and collecting data for YIR campaigns. Jen shares helpful tips and what she's learned over the years to help you make next year’s campaign your most successful one yet.

12 content marketing trends for 2023

In our ever-changing, ever-growing industry, how do you continue to evolve your content marketing program? Learn how to do more with fewer resources, use new technologies to drive results, and Incorporate data into your content planning.

How to use data to drive creative decisions

Jen presented at Media Post's Email Insider Summit and shared expert tips on how to use the data you have available - and data you can find - to help inform your email content and deliver results that will impress your boss.

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The 5 “Ts” of effective email content in marketing

We all know that content marketing can help build your brand, drive customer engagement and increase revenue. Take a look at what we learned developing and refining the email content marketing program for Marriott Rewards.