Crawl, Walk, Run: The CTV Advertising Playbook

Did you know that the average TV viewer in 2021 had 5 or more streaming subscriptions?¹ Today’s consumers are “cutting the cord” and tuning into CTV. If you want your ads to be viewed, you need to meet consumers where they are. However, the world of CTV advertising is much different than traditional TV advertising and can be intimidating to nonprofits as they attempt to integrate this channel into their campaigns.

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy.

Download the playbook to learn:

• Why now? Explore the consumer behavior that’s driving massive CTV investment across industries
• How to use data-driven insights to design and power your CTV campaigns
• A case study from a nonprofit who drove mission awareness and donations from incorporating CTV into a digital campaign
• Real-world examples of how global brands are leveraging CTV

_{¹ https://www.notifyvisitors.com/blog/segmentation-statistics/}