With richer data and a broader mix of channels, new possibilities open up—helping you reach the right customers, lower acquisition costs, and drive more profitable growth. Explore how our transparent, data-driven approach to acquisition delivers better performance for you.
Most companies measure the success of their acquisition programs in terms of cost per acquisition (CPA) and the number of new customers acquired. But these metrics can be misleading. If a client sets an acquisition goal of a $10 CPA and 1 million new customers per year and achieves an $8 CPA and 1.2 million customers, their program looks like a success. But what if those new customers spend less and have a much higher than average attrition rate?
We aim to succeed. To do so, we use CPqA as our key metric – Cost Per “Quality” Acquisition. We work with you to lower your cost and exceed your volume goals, but we also focus on the long-term value of newly acquired customers by applying sophisticated artificial intelligence/machine learning lifetime value modeling to pinpoint the right prospects and the right channel to engage them.
Residential technology company Resideo wanted to be positioned as the go-to brand for powering the connected home with smart technology. To do so, the team knew they’d need to update their strategy to engage consumers and homeowners using real-time data to develop and optimize their efforts.
We respect your privacy. By clicking Contact Us you are agreeing to Data Axle’s Privacy Policy and consent to Data Axle and its subsidiaries and affiliates using your email and phone number for marketing and analytical purposes, including to contact you regarding Data Axle products. You may opt out of all marketing communications at any time.
Check out the insights from our blogs and case studies.