Niely Shams has over 15 years of experience in direct marketing specializing in the nonprofit, publishing, and financial sector. Niely’s role is to oversee and manage overall campaign strategy / execution and to ensure that Data Axle is meeting and exceeding client acquisition goals. Her focus is on campaign development, management / oversight, and execution across all channels.

Prior to joining Data Axle, Niely was a Senior Account Director with Paradysz, managing major nonprofit and financial publishing accounts. Niely is a member of the DMA and the DMA Nonprofit Federation. She also served on the board of directors for the DMFA (Direct Marketing Fundraising Association).
Niely holds a Bachelor of Science degree in Marketing from Rutgers University.