With richer data and a broader mix of channels, new possibilities open up—helping you reach the right customers, lower acquisition costs, and drive more profitable growth. Explore how our transparent, data-driven approach to acquisition delivers better performance for you.
Most companies measure the success of their acquisition programs in terms of cost per acquisition (CPA) and the number of new customers acquired. But these metrics can be misleading. If a client sets an acquisition goal of a $10 CPA and 1 million new customers per year and achieves an $8 CPA and 1.2 million customers, their program looks like a success. But what if those new customers spend less and have a much higher than average attrition rate?
We aim to succeed. To do so, we use CPqA as our key metric – Cost Per “Quality” Acquisition. We work with you to lower your cost and exceed your volume goals, but we also focus on the long-term value of newly acquired customers by applying sophisticated artificial intelligence/machine learning lifetime value modeling to pinpoint the right prospects and the right channel to engage them.
A Fortune 500 client needed a privacy-compliant strategy to drive conversions and engagement. They sought a partner that could provide the necessary data, strategic insights, and execution services to streamline their marketing efforts and reduce their overall cost per acquisition.
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